Organized by the popular Helmet Awareness Campaign Riders4Helmets, International Helmet Awareness Day to be held In September. Riders4Helmets has teamed up with leading helmet manufacturers to offer discounts on helmets to equestrians.
The event was created in 2010 to support the Riders4Helmets campaign, designed to educate equestrians on the benefits of wearing properly secured and fitting, certified helmets. Such was the success of the 2010 event in the US, that the decision was made to make the event a global one this year. “We are delighted at the support that has been shown by manufacturers, retailers, organizations and leading equestrians,” said Lyndsey White, co-founder of the riders4helmets campaign.
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