étalon (n.) — a stallion; also, the standard by which others are measured.
Shave and grooming in the old-world barbershop tradition: rich tallow lather, matte black glass, and one scent carried through all eleven pieces. Mixed by hand in small batches in South Lyon, Michigan.
Join the first batchWarm and balsamic, the darker cousin of La Jument's cedar.
Smoky, earthy root. It holds the cedar close to the skin.
A touch of spice in the beard oil and pre-shave; rosemary and mint in the shampoo.
Rendered tallow gives the shave cream and soap their dense, old-fashioned lather. It's a single, simple ingredient, and it's why L'Étalon lives apart from La Jument's plant-forward line.
Flat, squared bottles in matte black with gold-collared pumps. Opaque glass shields the oils from light. La Jument's glass is clear; the gold is the thread between them.
Small batches, every run written down, on the same bench in South Lyon as La Jument. Marine-free, like everything we make.
We're finishing the formulas now. Leave your email and we'll write once, when the first L'Étalon batch is bottled. No payment, no newsletter.